While most US companies’ focus is domestic, most US software firms derive at least 60% of their revenues abroad. Ramsey Pryor, the founder of California-based Port of Entry Partners, guides software firms into international markets, highlighting successes and pitfalls.

Ramsey explains software companies’ traditional (“waterfall”) and contemporary (“agile”) methods of product development, and presents issues about adaptation, globalization, internationalization, and having global support teams … as well as critical questions around product acculturation which many firms overlook. These same lessons can apply to firms in many other industries also.

Highlights:

{02:00} Best practices in the software field when going into international markets

{08:20} Mistakes companies have made when they develop international software. 

{12:50} Internationalization and globalization. 

{16:40} Examples of how they have assimilated into different countries. 

{20:00} Language issues you have encountered, especially with B2C companies. 

{25:50} Do all software developers think of themselves as programmers rather than customers? 

{29:50} U.S. companies adopt different practices when releasing their software abroad.  

Ramsey Pryor bio:

Ramsey is the founder of Port of Entry Partners, a strategic consultancy that helps software companies expand and thrive in international markets. From market sizing and prioritization, to building up world-class teams and partner ecosystems, and scaling up revenue, Ramsey and his team apply the frameworks and best practices used by the fastest growing software companies, and help you avoid costly mistakes. Prior to founding Port of Entry partners, Ramsey was a software executive at Branch, IBM, Outblaze, and Register.com, and is a multi-time startup founder and entrepreneur. Ramsey has a BA in Economics and Hispanic Studies from Northwestern University and earned a bilingual MBA from IESE in Barcelona.

Connect with Ramsey Pryor:

Websites:

• https://www.portofentrypartners.com/ 
• https://www.linkedin.com/in/ramseypryor/ 
• https://anchor.fm/ramsey-pryor

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