June 19, 2025

Make A Difference with Rob Craven of ScalePassion

55 minutes

In this conversation, Rob Craven, founder of Scale Passion, shares his journey of discovering personal purpose and how it intertwines with business success. He discusses the importance of intentionality in leadership, the evolution of his company, and the significance of writing and reflection in understanding one's purpose. The dialogue emphasizes the need for personal happiness in business and the concept of work-life synergy, advocating for a life where passion and work are seamlessly integrated. Rob also touches on the challenges of navigating liminal spaces in life and business, encouraging listeners to embrace change and growth. In this conversation, Gage and Rob Craven explore the significance of rest and reflection in personal and professional growth, emphasizing the importance of purpose-driven businesses in today's economy. They discuss the evolution of capitalism from a shareholder-focused model to a more inclusive stakeholder approach, highlighting the need for businesses to integrate purpose and impact into their operations. The dialogue also touches on the challenges faced by small businesses and the potential for a shift towards regenerative business models that prioritize community and environmental well-being. Rob shares insights from his book, 'Scale Passion,' and his vision for a better world where fulfillment and purpose drive positive change.

Takeaways:

Rob Craven is the founder of Scale Passion and author of a purpose-driven business blueprint.

Personal purpose and business purpose should be connected for fulfillment.

Rob's early life experiences shaped his values of being bold and making a difference.

The journey to discovering purpose is often iterative and requires reflection.

Personal happiness is crucial for business success; leaders must prioritize it.

Work-life synergy is more beneficial than work-life balance.

Writing helps clarify thoughts and solidify understanding of purpose.

Intentional living involves making the unconscious conscious.

Embracing fear can lead to meaningful growth and outcomes.

Navigating liminal spaces can be challenging but is part of the journey. Rest and reflection are crucial for personal growth.

Purpose-driven businesses can create significant impact.

Capitalism is evolving towards a more inclusive model.

3.0 businesses often outperform 2.0 businesses.

The marketplace is shifting towards sustainability and purpose.

Integrating impact with business growth is essential.

Small businesses need support to thrive in today's economy.

Provocative dialogue can lead to meaningful conversations.

A better world is one where everyone is aligned with their purpose.

Energy from purpose can transform communities and businesses.

Sound Bites:

"I exist to scale impact."

"It's a continuous journey of becoming."

“What's really fascinating is when you start getting very intentional and making the unconscious conscious, the decisions you make become glaring in whether they're aligned with purpose or not."

"Go where the water wants to flow. Trust the Universe and your purpose.”

“The scarier it is, the more the outcome will be meaningful."

"Don't settle for a J-O-B."

"I believe business is the hope for the world"

"You can do impact work and grow a business and have profit.”

"How do we make this transition in a way that sets us up for growth, economic prosperity and impact? And so I just want to keep banging the drum that it doesn't have to be separate."

Links:

Rob Craven on LinkedIn - https://www.linkedin.com/in/robertucraven/

ScalePassion - https://scalepassion.com/

ScalePassion on LinkedIn - https://www.linkedin.com/company/scalepassion/

ScalePassion Book - https://book.scalepassion.com/#order

Radiate Purpose Workbook - https://scalepassion.com/radiate-purpose

…

Brands for a Better World Episode Archive - http://brandsforabetterworld.com/

Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/

Modern Species - https://modernspecies.com/

Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/

Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/

…

Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/

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Heritage Radio Network - https://heritageradionetwork.org/

Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/

Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork

Heritage Radio Network on X - https://x.com/Heritage_Radio

Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/

Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio

Chapters:

03:00 - Introduction to Purpose-Driven Business

06:08 -Rob's Origin Story and Early Influences

08:52 - The Evolution of Purpose and Leadership

11:54 - Personal Happiness and Business Success

15:00 - Work-Life Synergy vs. Balance

17:49 - The Power of Writing and Reflection

20:53 - Intentional Purpose and Business Planning

23:57 - The Journey of Scale Passion

26:59 - Embracing Change and Growth

30:02 - Navigating the Liminal Space

31:02 - The Importance of Rest and Reflection

32:54 - Scaling Purpose Through Business

35:07 - The Role of Purpose-Driven Businesses

37:06 - Capitalism 2.0 vs. 3.0

39:00 - Defining Capitalism's Evolution

43:06 - The Shift Towards Regenerative Business Models

45:11 - Supporting Small Businesses and Startups

49:07 - Personal Insights and Future Directions

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