If you have to do the marketing basics, make them memorable. Otherwise you're just going to be blending in with the masses.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes out to Mike Corak, a dear friend and smart marketer at Ethology. Follow Mike at:https://twitter.com/mikecorakOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.Check out the first ever search engine for marketing podcasts: http://marketingpodcasts.comOverwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...Find More Jay: https://www.facebook.com/jaybaerhttps://twitter.com/jaybaerhttps://plus.google.com/u/1/+JayBaerhttp://instagram.com/jaybaerhttps://www.linkedin.com/in/jasonbaer