On this episode of Totally Radvertising, Dallin and Damian sit down with Trevor Crump, who is the co-founder of Bestie Media. Trevor shares his journey and creative breakthroughs, including his most successful campaigns. They talk about how a limited budget can spark innovative solutions, challenging the idea that bigger budgets always lead to better creative. They also discuss current trends in advertising, the importance of organic content, and how a well-crafted ad can "haunt" a consumer's mind long after they've seen it. Tune in to learn more about standing out in your market and making a lasting impact on your audience!

1:48 Advertisement review
13:33 Trevor's career and best creative efforts
22:33 Talking about creative
25:30 Current trends they're seeing in creative
46:28 How much you should spend on creative
52:05 Value of rent-free assets

"The way to target your audience is through creative. The way to stand out is one hundred percent through creative." 22:50