Make Customers Great Again

Have you ever been to an amazing movie and couldn't wait to tell your friends about it the next day? Or have you been to a TERRIBLE movie and you went on social media to tell everyone how you'll never be able to get back that 90 minutes of your life?

Your customers are doing the same thing when they have an interaction with you or your team.

What if you could turn every happy customer into 9 NEW customers?

That's what this podcast episode is all about.

Today I'm going to ask you to use your imagination just a little. I'm actually standing out in the woods during an ice storm. Every branch and twig is coated with a shiny covering of ice. Got that image in your head. Alright, today's episode is all about your ice-cold customers... the ones that used your solutions once but you never followed back up with.

As a kid I grew up watching Mr. Rogers. One of the things he did was get a visit from Mr. McFeely who would bring a movie about how something was made. Mr. Rogers would put that inside Picture Picture and we got educated.

When trying to attract new customers or just stay engaged with your current customers there is ONE thing that is more important than any other. That's what this episode is all about.

Thank you for reading this today. I don't take your listening to my podcasts for granted.

My thought today struck me hard and I shared it with my wife before I decided to share it with you here.

She wholeheartedly agreed with what I'm about to share with you.

Depending on what phase we’re in at the moment in regards to the pandemic, local businesses have a secret weapon that can set them apart from every single one of their competitors.

My wife and I try and support as many local businesses as we can, especially now that so many are struggling.

When I say “local business,” I’m not talking about the local Walmart or Target, but local home remodelers, pest control, the local HVAC guy, and the local mom and pop restaurants.

Last night we went to a local (not a chain) eatery. From the moment we walked in I knew what was missing… and it became more and more obvious after we were seated at our table.

We walked in the door and:

What was missing?

I hear business owners tell me that they don't bother with updating their website or posting to social media... because they've tried that in the past and nothing happened from it.

That's what today's podcast episode is all about.

Oh, and it's not your fault... I promise.

Make Customers Great Again #1 will explain the concept of "whoever is closest to the customer wins every time" and how you don't need to run to the Facebook and Google stores every time you need to make a sale or get someone to buy your product, solution, or service.

My mission is to help business owners truly see the incredible value they have right in front of them...by building a relationship with their current and past customers. After all, these people already know them, they like them and they have already built trust - it only makes sense to focus the most time and energy on this group of people. I want to change the world by helping business owners discover the processes and techniques everyone can use (especially online) to get more repeat customers, more referrals from their current customers, make more sales, and net more profits. I help entrepreneurs just like you go from blank screen to compelling content and money-making sales messages are the push of a button! (No experience required!)

This is super important to me because I know what it’s like to struggle. To have really great ideas and products you know will make a huge difference in people's lives and have no clue how to attract more repeat customers...to make predictable sales. You spend a ton of time, energy, and money to create your solutions and get it out there into the market, and then you watch as you have nothing but "one and done" customers. It sucks. It’s scary. It makes you feel like crap.I also know the THRILL of having repeat customers and sales. Of changing lives (your customers’ lives and the lives of your family). I know what it’s like to have a massively successful product and to wake up in the morning and see that you’ve made more money overnight than you previously made in a month. I’ve been on both sides of the coin (super low and super high) and I want to help as many people as I can succeed. There’s room for ALL of us!