In today's podcast episode, Ash Borland discusses the importance of evergreen content for mortgage brokers in their marketing strategy. Evergreen content is content that remains relevant and valuable over an extended period of time. It is called Evergreen because it is always fresh and doesn't lose its relevance, even after a month or years of its publication. The goal of evergreen content is to create videos that are effectively working for you over and over again, building your brand and ge...