Today we’re tackling something that literally everyone in business pretends they’re good at — building relationships. Yep, those mysterious, magical connections that can make or break your career… or at least get you invited to the really good networking lunches.

We’re talking about the wins, the awkward encounters, and those “wait… they actually did that?!” moments that make professional life equal parts hilarious and horrifying. Whether you’re on the agency side, the client side, or just want to stop lurking at events, this episode is your guide to what actually works, what doesn’t, and the habits that make connections stick.