What happens when someone tells you that you will never be a CEO? On this episode of The CEO Shift, host Shawndel Spader sits down with Henry DeVries to explore the mindset shifts, strategies, and leadership lessons that move CEOs from operator to visionary. About Henry DeVries: Henry DeVries is the CEO of Indie Books International and a marketing advisor who has helped authors publish more than 200 books. Known as a Chief Encouragement Officer, he helps agency owners and business leaders become the go-to authority in their field. In this conversation, you will learn: - From corporate VP to Chief Encouragement Officer - Lessons from publishing more than 200 business books - Why generosity is the ultimate brand strategy - The Japanese concept of Ikigai applied to leadership - Leaving a six-figure career to build your masterpiece - How authority-building through books creates long-term clients - The mindset shift from selling to serving through storytelling Who this episode is for: CEOs, consultants, and service business founders who want to establish authority, write a book, and build a brand rooted in generosity and expertise. Connect with Henry DeVries and Indie Books International: Website: https://indiebooksintl.com Persuade With A Story: https://www.persuadewithastory.com LinkedIn: https://www.linkedin.com/in/henryjdevries About The CEO Shift Podcast: The CEO Shift is a weekly leadership podcast hosted by Shawndel Spader, founder of Spader Group. Each episode features candid conversations with CEOs, agency owners, founders, and industry experts about the real mindset shifts, strategies, and systems that turn capable operators into intentional leaders. If you are growing a service business, running an agency, or leading a team, The CEO Shift is designed to help you lead with clarity and scale with confidence. Follow and subscribe to The CEO Shift on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Leave a rating and review to help more CEOs discover the show. Visit spadergroup.com/ceo-shift for episode resources and the free CEO Decision Guide. Connect with Shawndel Spader: Website: https://spadergroup.com LinkedIn: https://www.linkedin.com/in/shawndelspader/