Many companies fail to innovate and struggle to stay in the market. This is particularly hard for Start-Ups that gained traction due to their initial innovational power which they then lose as they grow. But does innovation really matter? And if yes, what are the core principles to keep innovation an integral part of your product development process? Listen to the new episode of Project A Podcast, in which Sherzod Gafar, entrepreneur, former product lead at here.com, and current CPO of YAS.life and Tamer El-Hawari, Director Product Management at Project A, discuss the relevance of innovation and what it needs to make it happen. Guest: Sherzod Gafar, CPO at YAS.life Host: Tamer El-Hawari, Director of Product Management at Project A Language: English RSSFeed:h​ ttp://project-a.libsyn.com/rss If you want to know more about Project A check out: Blog: ​https://insights.project-a.com Podcast:h​ ttps://www.project-a.com/en/media/podcastNewsletter:h​ ttps://www.project-a.com/en/media/newsletter