Many of us are looking for that silver bullet

...the one approach that will open doors and accelerate demand and pipeline, allow us to hit quota...

In my opinion:

We don't have to throw away all things we are doing. We don't have to end mass emailing and move to just personalized outreach.  We don't have to abandon cold calling for LinkedIn connections and clever videos. We don't have stop going to events and turn everything over to technology.

Yes, we can still do all of these things and we must do all of these things to meet our buyers where they hang out. But, we have to make it count!

I think the challenge is around content...

What do we say when we do top of the funnel outreach?

What do we say when we follow up after the first meeting?

What do we say when we get someone on a cold call?

What do we say when we have that first meeting?

What do we say when we meet someone at an event?

What do we want our prospects to learn when they land on our website?

Content is the answer, not which channel you use or the new shiny sales tool you add to your stack.

Learn your client's business as well as they know it. Understand their challenges, what they think about, where the business is going...and then you will know what to say, what content will resonate. Then you will know what to say, what to send.

Content is king.

Brick