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Make it Experiential
Make it Experiential episodes
- Ep. 5 - The Secret to Fan-First Experiences
In this episode of Make It Experiential, hosts Franco Boydell and Andy Hill are joined by special guest Natasha Broady, Client Services Director at Seen Presents —a female-led global brand experience agency making the intangible, tangible through strategy, design and production.
Natasha brings a wealth of experience and knowledge of the experiential marketing sector, catering for global large-scale brands like Netflix, Amazon and TikTok. Together they explore why brand activations with the best ROI are those most authentically designed around the fans.
If you’re curious about what’s next for brand experiences or how to build deeper, more emotional connections with your audience, this episode is not to be missed!
37 min
About Make it Experiential
From the publisher's feed
Welcome to "Make it Experiential," the podcast from Xi, a global leader in experiential technology. Join Franco Boydell, Head of Client Services & Andy Hill, Head of Creative, as they explore…
what makes brand experiences memorable.Each month, they discuss cultural moments, trends & strategies to help brands, marketers & agencies get ahead of the curve. Hear from special guests, industry experts, clients & colleagues sharing their insights, & strategies to help make your next marketing initiative truly experiential.
Make it Memorable. Make it Meaningful. Make it Experiential.