Matt Stock is a business owner who loves marketing and has embraced the unglamorous job of selling a pretty mundane service: basement waterproofing. He's tried everything from Yellow Pages to billboards to Internet advertising at U.S. Waterproofing, his 60-year-old family business. But Matt faced one of his greatest challenges as a business owner and a marketer in 2012, when Illinois was hit with a drought.

Make It Rain

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.

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This is the first episode of our brand new podcast called Rework. If you like it you can subscribe to Rework on Apple Podcasts or wherever you get your podcasts.




Welcome to the first episode of Rework! This podcast is based on Jason Fried and David Heinemeier Hansson's 2010 best-selling business book, which was itself based on years of blogging. So what better way to kick off this show than talking about byproducts? In this episode, Jason explains how Basecamp's ideas have been packaged as blog posts, workshops, and books. We also visit a 145-year-old sawmill in Ontario, Canada to see how this family-owned business sells its physical byproducts.

Rework - Sell Your By-products

Lily Liu was 16 years old when a talent scout approached her at a department store. She started her career as a model, but found her true calling behind the scenes, first representing her three daughters and then opening her own talent agency. For Lily, who's spent her career working for opportunities for Asian and Asian-American talent, the issue of representation has taken on a special resonance.

Business Model

Tim Masters describes himself as "just a mattress maker," but that belies the business acumen he's gained over decades of building and selling beds. Tim's store in the Chicago suburbs, Quality Sleep Shop, opened in 1969 and has held its own against the proliferation of private equity-backed mattress corporations and chain stores. As Big Mattress has grown more complex, churning out endless permutations of confusingly named products, Tim has embraced simplicity.

Going to the Mattresses

Ben and Larry are longtime owners of two different music-related businesses, a payroll service for musicians and an auctioneer of rare classical LPs. They don't know each other, but they have something in common: They're both still running their businesses on custom software written in the 1980s by the same developer. If you miss the sound of a dot matrix printer at work, this is the episode for you.

If It Ain't Baroque, Don't Fix It

Troy Henikoff was a college student in 1984 when he wrote his first program, a piece of software to help his grandfather's steel warehouse manage their inventory. That summer project led Troy to start his own software consulting business a couple years later. This is an atypical Distance story about beginnings, endings and unexpected legacies.

Make It Rain

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