Local TV news can be a great venue to tell a company's local story if you know how to reach the right person with the right pitch. In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media. Marshall offers a primer on the dynamics and structure of a broadcast TV newsroom, explains how stories are typically evaluated for air, and deconstructs the TV broadcast so you can figure out where in the nightly news show your story might have a fit. He also explains the best time to pitch a local station, the criteria for what makes a good story for television, and his PR pet peeves. LINKS:  Follow Hacks and Flacks on Twitter: @hacksflacks Follow Hacks and Flacks on Instagram:@hacksflacks Follow our Facebook Fan Page: Hacks and Flacks Podcast Follow March Communications on Twitter:@MarchComms Visit the M+PR Nonsense blog: MarchComms.com/blog   Subscribe to Hacks and Flacks on iTunes, Stitcher or Google Play today. The show’s music is provided by Job Creators. Check them out at JobCreatorsBand.com!   

48 - Make It Something I Can Understand

The Innovator’s Mic, from March Communications, explores technology, innovation and the people who make it happen. Each episode we’ll pick the brains of true innovators who hail from across the technology, marketing and PR worlds, getting into the weeds of what makes them tick, how they get their stories out there, and what they’re focused on right now. 
From AI to health tech to diversity and inclusion in tech, listen in as we discuss the intricacies of what it’s like to have a tech insider’s knowledge with an outsider’s perspective. Subscribe wherever you get your podcasts, and follow us on social media @marchcomms to be the first to know who’s on the mic next.

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Technology

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Investing

Careers

Management & Marketing

Business News

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Ada Developers Academy seeks to change a lack of diversity in tech by creating a learning platform that trains women and gender-expansive people to enter the industry and reach their goals. Students can come to hold jobs with tech giants like Amazon, Google and Microsoft after just one year, most of them witnessing life changing salary increases.    In this episode Jodi Petrie, March EVP, and Lauren Sato, CEO of Ada, discussed the reality of the tech world today and how Ada is playing a role in propelling the careers of minorities in the tech world and changing the tech landscape to be a level playing field for all.

9 - How Ada Developers Academy Is Bringing New Faces Into The Fold

Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about their audiences and connect more deeply.  In this episode Zorina Akhund, Social Media Associate at March, spoke with Nicole Tabak, Community and Content Manager at Own Up, about how brands can benefit from social listening and achieve success through a proactive strategy that analyzes audience, target market and competitor data. 

8 - Listen Up! Your Audience is Speaking

Big news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago.   We wanted all of you to hear why we’re so excited about this partnership straight from the source – which is why we’ve invited Mike Santoro, CEO of Walker Sands, to join our co-founders, CEO Martin Jones and President Cheryl Gale, on today’s podcast.

7 - March and Walker Sands Form People-First Agency

Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. Marchers Kelsey Johnson, Account Supervisor, and Regan Schiappa, Account Coordinator, discussed how innovation has taken at-home health tech from a possibility to the expectation.

6 - Virtual Healthcare at Home on the Rise

Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans.  March Senior Account Executive, Tom Korolyshun, spoke with three March account leads about how objectives evolved and strategies shifted under unknown and constantly changing circumstances. The crew discussed what changed for their accounts as a result of the pandemic, learnings from the last year, and the lasting impact on PR and marketing as we move forward.

48 - Make It Something I Can Understand

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