#S1E1 — In this episode, we sit down with Frederik Nieuwenhuys, co-founder of Picnic, one of Europe’s fastest-growing online supermarkets, to explore what it really takes to scale a tech-driven grocery business.
We go behind the scenes on Picnic’s AI strategy and their practical build vs buy philosophy, and we unpack the leadership reality of scaling a massive workforce without losing speed or culture.
Frederik shares how Picnic thinks about people over structure, how you keep company culture intact while the organization grows, and which founder trade-offs matter most when you’re building for scale.
Listen to this episode if you’re interested in AI adoption, tech strategy, scaling culture, organizational design, and leadership lessons.
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