Join us on today's episode of the Elite Seller show where Emma and Joshua debate on the cost/benefit analysis of good Copy and how language affects your body line. While understanding the true ROI of your business can be a challenging metric to capture. Some sellers use ACoS, others swear by TACoS or RoAS but no one really seems to understand the true ROI of Copywriting and how simple linguistic magic will help your brand outshine the competition in more ways than one.