Episode description:  

Making audiences care is one of the fundamentals of employee engagement. But why is that so difficult? Well, it has a lot to do with trust.

If we don’t trust what we hear, we shut off. And in the world of work, it can have further ramifications: we start to distrust authoritative sources, hear negative tales about our employees and frankly, get tired of the noise. So, who wouldn’t want to turn the volume down?

In this episode, senior editorial consultant, Elle Bradley-Cox, sits down with editorial assistant, Charlie Feasby, to discuss how communicators can overcome the challenge of distrust and disconnect among employees, and the vital role empathy plays in storytelling.

We also speak to members of the scarlettabbott team – and some of our internal comms friends – about what they look for in a trusted news source, and the stories that have stood out from the crowd recently to really strike a chord with them.

Cut to the chase

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World Changers is a podcast by employee engagement consultancy scarlettabbott. Find out more at scarlettabbott.co.uk.