Profitability is more than just bringing in money. It's also getting back your time. The more time you have to do money making activities, spend time with your family, or whatever it is you really want to be able to do, the more profitable your business truly is.

One way to make big shifts in your profitability is to create a simple, strategic client journey that moves the right people to hire and pay you (without you having to be involved at every step). And the initial decision making steps on that journey take place on your website.

In today's episode I'm sharing why your client journey doesn't need to look like all the "boss babes" in the industry and how a simple strategy is more effective than a complicated, multi-step one.