Make Moves Podcast

Your business isn’t failing because you’re lazy, broken, or “bad at discipline.” Sometimes it’s ADHD hiding in plain sight behind straight A’s, last-minute adrenaline, and a lifetime of figuring out how to perform under pressure. Clayton sits down with David Zwoboda from the Plant Medicine for PTSD Podcast for a candid, funny, and surprisingly practical conversation about what happens when high achievement stops covering up executive dysfunction and you finally start building a life that works with your brain. 

We dig into the moment so many entrepreneurs recognize: the calendar opens up after a job change, structure disappears, and suddenly you can’t make yourself do the simplest tasks for your own business. Clayton shares what helped him move from spinning and avoidance to consistent execution, including ADHD coaching, breaking projects into micro-steps, and choosing a few nonnegotiables that keep his nervous system regulated. We also get tactical about Instagram marketing, lead generation, and follow-up systems that don’t feel salesy, plus why “vague” to-do lists can quietly sabotage your productivity. 

Then we go deeper into medication and mindset. Clayton explains his experience with ADHD stimulant medication, how dosage gets dialed in, why set and setting matters, and how environment design can make focus easier. We cover body doubling for dreaded tasks like taxes, the role of self-efficacy in self-sabotage, and what supportive partnership looks like when you’re navigating neurodivergence while raising kids. 

If you’ve been searching for ADHD productivity tips, entrepreneur time management strategies, or a more sustainable way to run an online coaching business, hit play. Subscribe, share this with a friend who’s stuck, and leave a review with your biggest takeaway.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

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A boring PDF freebie won’t fix a quiet pipeline. The fastest lead magnets I’ve used on Instagram don’t just “teach” something, they create real progress for a real person, right now. That’s the heart of what I call a service exchange lead magnet: a free, personalized assessment you perform in exchange for a simple entry like a comment and a DM.

I walk you through what a lead magnet actually is, why opt-ins matter more than likes, and how tools like ManyChat, Flodesk, Notion, and Loom can support a simple system for email list building and DM follow-up. Then we get tactical with examples you can steal whether you’re a health coach, fitness coach, movement professional, or online business coach: gait analysis, squat or deadlift form checks, running assessments, posture reviews, food journal audits, Instagram bio audits, sales page audits, and content feedback. You’ll hear how to pick winners in 24 to 48 hours, how to add “surprise value” so your free service feels premium, and how to nurture everyone who enters without triggering their sales resistance.

We also cover the practical Instagram marketing details that make this work: what to say in the post, how to run it across Reels, carousels, and Stories, what to DM non-winners as a value-first follow-up, and how to include a clear CTA box so people can self-select into your low-ticket offer, a free chat, or one-on-one coaching. If you want more leads, more sales calls, and more DM conversations that feel human, hit play, take notes, and run the play this week. Subscribe, share this with a coach friend, and leave a review so more people can make moves.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

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Your next client might not be saying “no” to your offer, they might be saying “I don’t believe you.” I’m breaking down one of the most overlooked skills in Instagram marketing and online coaching sales: the way you sound. Same script, same transformation, same promise, but if your tone feels flat or uncertain, your audience feels it and your close rate pays the price. 

We talk about how tonality, animation, and conviction change the way people experience your content, whether you’re talking on camera, recording a voiceover, sending voice memos in Instagram DMs, or leading a Zoom sales call. I also unpack the two big reasons coaches show up without energy: worrying about what random people think, or doubting yourself or the system you teach. If you’re newer, light on testimonials, or still developing your method, I’ll help you understand why that doubt is normal and how to work through it fast. 

You’ll leave with practical tools to build real confidence, including the “social proof” album strategy to stack testimonials, fight negativity bias, and give yourself a quick mental reset before you hit record or hop on a call. I also share ways to turn feedback into improvements without letting one tough client experience override the results you’ve delivered. 

If this helps, subscribe, share it with a coach friend, and leave a quick review so more health and fitness entrepreneurs can land dream clients from Instagram.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

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You don’t need a wild life to tell great stories. You need a better system for noticing what already happened, collecting the proof, and connecting the dots to the work you do today. That’s what we’re digging into here, especially if you’re a health or fitness coach trying to land dream clients from Instagram without sounding salesy. 

We walk through a simple “timeline” approach to uncover story arcs you can pull from right now, even if you feel like your days are repetitive. You’ll learn the three buckets that make storytelling effortless over time: career stories (jobs, certifications, pivots), personal stories (hobbies, wins, hard seasons), and client case studies. I also share how to set boundaries so you can be real without turning your content into a public diary. 

Then we get tactical about making your stories stronger and easier to publish. We talk about what details to capture in client testimonials so they feel specific and magnetic, how to gather social proof screenshots, and how to organize B-roll clips and photos into a simple media library. You’ll also hear how storytelling keeps your content fresh, helps prevent burnout, and lets you stay in your niche while still talking about the full, human version of you. 

If this helps, subscribe, share it with a coach friend, and leave a quick review so more fitness entrepreneurs can find it. What story arc are you going to write down first?

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

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I share what it’s been like getting diagnosed with ADHD at 36 and why it felt like I’d been building my business on hard mode. I break down the symptoms I missed, what the online assessment was like, and the simple systems that help me focus without living in a shame spiral. 

I cover topics including:

1. How did I start to have a hunch that I might have ADHD?
2. My personal symptoms and struggles
3. My past symptoms I didn’t even know
4. The online diagnosis process
5. Things that are currently working for me
6. My experience with Rx so far
7. What I’ve learned about ADHD so far
8. Re-engineering your environment
9. Hiring an ADHD Coach
10. And a Checklist for online business owners to go through and make sure they can perform their best

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

Like the Show? Send me Text or Voice Message!

Perfectionism can feel like “high standards,” but most of the time it’s just procrastination wearing a nicer outfit. If you’ve been stuck tweaking your lead magnet, researching cameras and platforms, or waiting for the perfect plan before you post, I’m walking you through a faster, calmer way to build momentum and land dream clients from Instagram.

We start by calling out the most common perfectionism traps I see with health and fitness experts: inconsistent content, doom scrolling instead of creating, and needing every piece of the puzzle before taking the first step. Then we zoom out and map what perfectionism is weighing down in your online coaching business, and we dig into what’s actually attached to it: fear of choosing wrong, fear of wasting time, and the past experiences that keep whispering “what if it doesn’t work?”

From there, I share how I use MVP thinking to break the pattern and ship version 1.0 without making it a “beta” apology tour. You’ll learn how to separate money-making activities from perfectionist busywork, use imperfect action like exposure therapy, and track the inputs that drive real outputs like leads, opt-ins, sales conversations, and clients. We also talk accountability, including coaching, body doubling, deadline windows, and when social accountability helps you follow through.

If you want simpler execution, more consistent posting, and a business that grows because you publish, not because you perfect, press play. Subscribe, share this with a coach friend who’s stuck polishing, and leave a review so more fitness entrepreneurs can find the show.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

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The 5 most common mistakes and the 5 Solution swap outs.

I break down the small Instagram booking mistakes that quietly drain your leads and cost you sales calls. We share a simple, low-friction flow that captures intent fast and turns DMs into scheduled calls without sounding pushy. 

• reducing link-in-bio options to one to three choices 
• removing blank coaching application boxes that confuse prospects 
• using Google Forms as a second step after scheduling 
• avoiding generic Calendly links in DM sales chats 
• offering two specific time slots to lock commitment 
• sending the intake form after the call is confirmed 
• using a one to two word keyword CTA that’s easy to spell 
• writing CTA context that invites a conversation, not a purchase 

If this was helpful, feel free to DM me on Instagram and just let me know what you liked about the podcast. 

And if you have someone in your life that could benefit from getting more clients online and growing their business, feel free to share this episode with them.

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

Like the Show? Send me Text or Voice Message!

It's been 3 long years, but we are officially back! 5 Episodes already recorded, Expert Guests lined up, and tons of actionable value.

• More quick and actionable solo episodes
• More heart felt storytelling
• Interviewing Health & Fitness experts to learn their perosnal strategy for social media
• Expert content creators, storytellers, AI experts, and people I think can add value to your life.
• And some more surprises I have in store for you ;)

Upcoming Episodes include topics around:

• How to book more sales calls from IG
• How to find Stories worth Telling
• ADHD Survival Guide for Business Owners
• Perfectionism and Procrastination
• How you Talk makes people Buy

See you soon!

👉 CLICK HERE to join Make Moves Nation ($1/day).

👉 CLICK HERE to book a FREE Zoom Chat with Clayton.

Like the Show? Send me Text or Voice Message!

Storytelling to Grow your Brand on Social Media.

👉 Click Here to listen to Part 2.

👉 Click Here to check out Matt Allyn's IG.

👉 Click Here for Freebie: Steal Like an Artist.

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🚀 Click Here to join Class #12 of the Dream Client Blueprint.

(Launches 03.01.25)

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👉 CLICK HERE to register for the FREE MasterClass on Saturday 1/18/25 @12.00pm EST.

@ryanxcarroll & @clayton.moves 

Like the Show? Send me Text or Voice Message!