Over the last 22 years of google history we have been conditioned to using google to search for anything we ever need or want to know, Your customers are using social media in the same way when looking for you. 

The problem is we don't keyword our social media up to be found like we do our website. 

In this video, I look at how we can make changes to our BIO a small piece of real estate that can make or break us showing up in the right place at the right time to the right person.