In this podcast episode of The Inventive Journey, entrepreneurs will learn from John Hallman, entrepreneur in the field of brand management, as he shares his inventive journey.

“Make sure you are capitalized personally to be able to play the ball game. Because revenue sometimes is a bit of a challenging item, especially if you are building a tech platform. Something that requires many many man years of time time to develop. You really have to have a personal financial situation to be able to do that, so don't just quit your job because of the lure and the fun of being at a start up. Make sure you have the run way to do that because raising capitol is not easy!”