A hard truth sits under the holiday sparkle: 4,934 homes sold in St. George this year, but 2,600 listings canceled or expired. If your home didn't sell the first time, you're not alone—and you're not stuck. We break down exactly why more than half of first attempts fail and show you the simple three-lever framework to recover: prepare, present, and price with purpose.

The Three Levers That Determine Success:

Most homes that sell find their buyer within 30 days of hitting the right price. If yours didn't, you likely missed on one of these three critical levers—and the good news is, all three are fixable.

PREPARATION — The quiet multiplier most sellers skip. Buyers don't compare your home to what it could be; they compare it to the 20 other homes they're touring this weekend. Small fixes and strategic updates create momentum that generic "marketing plans" can't overcome.

PRESENTATION — Your digital debut sets the tone before anyone walks through the door. Professional photography, twilight shots, drone angles, and a polished online presence aren't extras—they're the difference between 3 showings and 30.

PRICING — The fulcrum that creates urgency or collects dust. We challenge the costly trap of basing price on what you "need" rather than what the market will pay, and explain why disciplined pricing beats wishful thinking every time.

What You'll Learn:
Why 2,600 listings failed while 4,934 succeeded (the real data)
How global headlines matter less than local pricing discipline
The emotional cycle of change and motivation checks
Why "guide vs hero" matters when choosing an agent
A step-by-step audit to relaunch with confidence
Real-time demand signals and 30-day conversion windows
How to face the market with courage, not desperation

Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! 

P. 435-291-5443
E. [email protected]
Web: www.GoStGeorge.com
Insta: https://www.instagram.com/larkingroup
FB: https://www.facebook.com/StGeorgeExperts

🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.

📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 

💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!

📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   

🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/

🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/
 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

[00:00:00] Holiday Setup And Personal Stories
[00:04:50] Year-End Market Stats Revealed
[00:08:20] The 50 Percent Failure Problem
[00:15:00] The Marketing Myth Exposed
[00:21:40] From Pain To Plan: Guide And Hero
[00:24:00] The Step‑By‑Step Seller Audit