Let's Talk About CEX! The Customer and Employee Experience

Make the Other Person Look Brilliant – Improv’s CX Superpower


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"What if every customer and employee walked away feeling like a genius?" How one simple mindset shift turns ordinary moments into 'wow, I love this place' experiences.

CX: Turn coupon redemptions into compliments, make purchases feel like wins, help customers feel confident asking questions. These moments spark repeat visits and word-of-mouth buzz. 

EX: Show teams you trust their judgment without proving you're the smartest. Small language shifts change workplace culture and impact customer experience. 

These aren't fluffy tips—they're actionable strategies that strengthen morale, retention, and your bottom line. 

Perfect for CX leaders, retail managers, and team builders.

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Let's Talk About CEX! The Customer and Employee ExperienceBy Maxine Shapiro