Ben Cogan, Jesse Horwitz, and Jenna discuss how Hubble utilized Facebook Ads to build buzz, validate their product, and use the data to raise their first round of venture capital. Ben and Jesse dissect some of the key levers behind Hubble’s early success including: diversifying their marketing channels to safeguard their customer acquisition strategy and creating their first TV ads, designing their brand to resonate with consumers outside of the early adopter tech community, scaling their c