Alistair founded Extreme in 1995. That's right, 26 years ago. And he's still absolutely passionate about it. 

He's on a mission to drive positive change through extreme and adventurous sports. He shares his focus on sustainability throughout his entrepreneurship journey, and talks about topics close to his heart such as gender equality, climate change and mental health.

If you've been following the podcast for a while, you should now know how important people are in building a business. That's another core topic we address in this interview, together with Alistair's leadership lessons and why Covid19 wasn't all negative.

Make it happen and listen to this episode.