Not every script reads well when spoken by a photoreal avatar. This episode walks marketers through writing conversational, platform-ready copy that feels human coming from a fictional host. We cover voice and pacing, micro-story arcs for 15–30 second spots, where to place calls to action, a rubric for choosing formal, friendly, or expert tones, and a fast way to test tone across avatars. Expect swipe-ready lines and concrete examples you can adapt for ads, explainers, and repurposed content.