Opening a Jiu-Jitsu academy is one thing. Building one that actually thrives? That’s a different story.

In this episode, I sit down with Ryan Yamada, co-founder and instructor at Lokahi Jiu-Jitsu in Omaha, Nebraska, to break down what it really takes to stand out and succeed as a gym owner today. From branding and community to the real work behind running a business, Ryan shares hard-earned lessons and honest advice for professors who want to build a serious academy—not just run a hobby.

Whether you’re thinking about opening your own gym or looking to scale the one you already have, this episode is packed with practical wisdom.