In this episode, you'll learn how to turn your brand into an icon - literally. Creating an icon for your brand makes your startup instantly recognisable by your customers around the world. During this episode, you'll take a look at the icons used by some of the world's biggest and most successful tech startups and reveal the one thing they all have in common. Then, you'll learn some tips and tricks to make your startup icon look like a million bucks - but on a shoestring budget.