Feel like your copy is a snooze-fest? Grab your pen & paper because today I’m joined by copywriting and messaging wiz Cassie Paton. As the founder of copywriting studio Mettle and Tonic, Cassie spends her days remedying boring copy so that it does what it's supposed to do — increases conversions and sales!

We chat about:

1. What cocktails and copy have to do with one another
2. How to make your newsletter stand out from the crowd
3. Biggest mistakes you could be making in your copy & how to fix it
4. What to do when you have writer's block
5. Tips for button CTAs that make people click
6. Cassie’s stance on AI for copywriting. Should you use it? Tune in to find out!

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