CRM and Marketing Automation software come with this amazing promise of making everything easier.

All the amazing functionality that they provide will have your business running so smoothly that all you have to do is lie back on a beach and sip fruity cocktails.

But that never happens, because it takes a hell of a lot of work to set a system up to do that.... and it's constantly evolving.

Ian Campbell, when he's not sipping bourbon and serenading jazz audiences, runs our CRM platform, The Mission Suite.

He talks about the first steps that business owners need to take to get the most value out of these systems, and how to avoid having them suck your time, energy, and money dry.

Connect with Ian here - https://www.linkedin.com/in/ianscampbell/

Check out The Mission Suite here - https://www.themissionsuite.com

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