Teresa Valerio Parrot, Principal at TVP Communications, joins FYI host Gil Rogers for a conversation about the role of marketers on college campuses, and how we can update both the message and the messaging to be more effective with current and prospective students.

For Your Institution Podcast is a production of Mongoose Research.

Intro | 0:00

Teresa’s History and Background | 0:53

Waiting Until May 1 | 4:10

Need For Grace and Understanding | 5:57

Connecting Just to Connect | 8:48

Connecting With Inner Audiences | 12:46

Students as Customers and Consumers | 14:36

Shift in the Business Model for Higher Ed | 15:58

Reimagining the Recruitment Funnel | 18:04

Summary & Closing | 21:08

RELEVANT LINKS:

• TVP Communications Website
• Trusted Voices Podcast
• Call to Action Blog on Inside Higher Ed
• Teresa’s Profile on Twitter
• Teresa’s Profile on LinkedIn