MAKE YOUR MARKeting

I've always felt having the right mindset can be an essential tool to help any business owner find success. I feel it's responsible for 95% of the positive results. My guest today, Kyle Gillette of SAGE Mindset Coaching can help you get the mindset you need to grow your business and take your leadership to the next level.

Kyle guides us through his signature 4-part SAGE framework. Self-awareness, which he feels is the foundation of leadership. Accountability is critical to keep your leadership and business together. Growth through strategies and systems will take your business to the next level. And finally, surrounding yourself with a team who is empowered to operate within their strengths and appreciate their role in the business.

Tapping into a mindset aligned with who you want to be, how you want to serve, and where you want to go can be extremely powerful! Listen to this episode and be prepared to be inspired! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Do you feel reluctant to let your personality shine in business? Do you feel like you don't know where the line is between genuine and being "professional" (whatever that means)? Maybe it’s because you’ve been conditioned over time to create this business persona. Or, you fear showing too much of yourself will alienate potential clients or customers.

Surprise! It’s actually the opposite. Joining me today is Danielle Hughes, and she recommends going all in on your brand. Whether you are a solopreneur, a small business, or a big brand, your audience is hungry for personality. They want someone or something to relate to. They crave humanity. That’s what drives connection.

Danielle will explain why it's important to give your audience more of you and give some great tips on how to do just that. Join us for this kick-butt conversation! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Privacy policies and data collection can be confusing, overwhelming, and difficult to keep up with for a business. What do you put in your privacy policy? Are there different laws for different states? How do I safely collect and store my prospect's or customer's data? Do I have to worry about GDPR? These are just a few of the questions you need to be able to answer as a business in today's world. And the rules are changing all the time.

Joining me for this episode is Jodi Daniels of Red Clover Advisors. They simplify data privacy practices, so your business can go beyond compliance, build trust with customers, and gain a competitive edge. Customers demand compliance and transparency, and your privacy management needs to be in order if you hope to gain their trust and business. During our informative and interesting conversation, Jodi and I cover privacy policies, cookie consent, data collection, GDPR, and more. But it still feels like the tip of the iceberg! Jodi recommends businesses seek out help from a lawyer or privacy officer for your regulation compliance, much like you would hire a CPA to help with your accounting. No matter where you're at with your privacy, listen in to this episode! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Entrepreneur Lee LeFever shares his experience of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Common Craft was likely the first company to create explainer videos which have become a common marketing and sales tool for businesses wordlwide.

Lee takes us through the multiple business models they pursued―marketplace, digital product licensing, subscription services, distribution partnerships, and more. We also chat about how you, too, can build a lightweight business that supports a life you love. His new book, Big Enough, is a must-read for anyone interested in entrepreneurship, business strategy, and e-commerce. Big Enough arms you with insights into how technology and innovation are changing the face of business―and how the science of happiness and the pursuit of values can help redefine what it means to be successful. Listen to my awesome conversation with Lee! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Humor and laughter are key when selling, building rapport, getting calls back, being hired, and staying an upright and productive individual. Brian Trendler is an improvisational expert and a vocal variety embracer. He's been a stand-up comedian, an emcee, a motivational speaker, and speech coach throughout his career. Brian joins me on this episode for more than a few chuckles and helps show us how we can use humor in powerful and effective ways.

He and his partner, Marcelle Allen, know that funny is hard, but they’ve cracked the code to help make their Six Methods of Humor™ accessible to everyone who wants to become a better, funnier and more engaged speaker or presenter.

If you know me, I love comedy and laughing. Brian and I unpack how bringing some humor to your world can help you become a better communicator, one who is being heard, and most importantly, one who is being remembered. Being funny is, well, fun! And these are tools you can use for a lifetime, check out this great episode! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Having the right mindset is essential for success in life and business. Our foundational beliefs, attitudes and biases affect the way we process information and experience the world around us. Having an optimistic mindset increases the likelihood of having a winning perspective and achieving long-term success.

Today I'm chatting with the amazing Mary Vivian about all things Mindset. How to focus on the positive and not the negative, how to avoid imposter syndrome, why solving problems for people is more powerful than just "selling them stuff," and so much more.

Mary believes, as do I, that regardless of what we are doing, we can always do it better. Small, incremental changes to our mindset and our habits can add up to big results over time. Listen to this wonderful conversation and you'll come away inspired! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Would you like to have clients and customers reaching out to work with you? Are you interested in how LinkedIn works and want to know more? Listen to this wonderful conversation I had with Louise Brogan, a LinkedIn pro who helps businesses and individuals build relationships and leverage the power of LinkedIn.

Many businesses know they should be using LinkedIn, but beyond creating LinkedIn profiles for all their staff, they aren’t sure what the next steps should be. I learned a lot from this conversation and I'm sure you will too! If you want to learn how to get leads and sales from LinkedIn, raise your profile, and connect with the right people don't miss this one! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Is being a guest on podcasts a part of your marketing strategy? It should be if it isn't! Podcast guesting, or getting booked as a guest on an interview-style podcast, can be a powerful to get your message to your ideal audience. It can also get you in front of new audiences while increasing your credibility as the authority in your field.

Today I'm chatting with Julie Fry, founder of Your Expert Guest, a podcast publicity, strategy, and booking agency. We cover a lot in this episode, because this strategy is great for your overall marketing game. From improving your SEO and building your network, to capturing more leads and sales, podcast guesting can be a perfect fit for you. Especially if you are someone who does not like or is tired of spending hours on social media.

Leverage other people's audiences and grow your business! I'm a super fan of this strategy that allows you to connect with more experts in your field and ideal customers! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Do you know where your ideal customers hang out online? My guest today, Rand Fishkin, started SparkToro to help content marketers, social media marketers, advertising pros, and PR folks crawl millions of social and web profiles to find out what (and who) your audience reads, listens to, watches, follows, shares, and talk about online. This tool is amazing!

The data SparkToro returns is invaluable to marketers of all kinds. Acquiring it previously required months of expensive surveys and interviews, but with SparkToro's database, it's right there at your fingertips, waiting to be searched. Engage your target customers where they hang out. You can find podcasts, websites, and social media that could never be uncovered through a keyword search. And you can try it for free, you gotta check this out! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com

Is your website converting like you want it to? My guest today, Martin Greif and his company, SiteTuners, have helped thousands of businesses increase customer engagement and make more sales. This episode can help you grow your business by giving specific directions on how to fix conversion barriers that are stopping website visitors from engaging and purchasing.

If you align your user's needs and expectations with their experience on your site, they trust you are the one who can help them solve their problems. Martin and his team specialize in website design that works, testing the strategies they employ, and continually refining the optimization along the way. Your prospects and site visitors deserve a customer-focused experience, so take advantage of Martin’s advice! I know I will! ~ Pia

Get all the links, resources and show notes at https://makeyourmarketingpodcast.com