What if your random doodles in meetings could launch a global business?

In this episode of Small Business, Big Engine, host Grant Fisher sits down with William Warren, founder and CEO of The Sketch Effect—a visual communication company that helps brands bring ideas to life through live illustration, animation, and graphic recording.

William shares the story of how a casual creative outlet during his corporate job turned into a full-time business, the six-month side hustle runway he used to make the leap, and the key decisions that helped him scale a creative service into a sustainable operation. From hiring his first team members to building a repeatable process for artistic quality, this conversation is packed with lessons for creatives, solopreneurs, and anyone looking to grow a service-based business.

🎙️ Topics covered:

• Turning a creative skill into a paid service

• How to transition from a side hustle to a full-time business

• Scaling a creative company while protecting the creative spark

• The power of visual storytelling in corporate communication

• Building a business that doesn’t revolve around you

If you’re a creative entrepreneur or just looking for inspiration to make your business more engaging, this episode is for you.

🔗 Learn more at thesketcheffect.com or williamcwarren.com