Lily Mercer is a DJ, journalist, editor and content creator.

Lily's has built her career one brick at a time and is the perfect example of 'make your own luck' Her hip-hop blog got her noticed (and employed) by radio station Rinse FM, and one of her interviews on Rinse landed her a show on Apple's Beats Radio.

Lily champions new artists and has an incredible track record when it comes to giving airtime to artists that go on to make it huge.

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