Episode 3, Part 1: Make Your Website an Inbound Lead Generation Machine

Most EdTech websites are expensive digital brochures. They look great, list features, and generate zero qualified leads.

In Part 1, we dig into why: the "curse of knowledge" that makes vendors speak jargon instead of solving problems, and the vanity metrics trap that confuses traffic with actual buyers. Your curriculum director doesn't care about "adaptive scaffolding and standards-aligned computational thinking frameworks." She wants to know if this helps her struggling sixth graders.

We also break down what qualified traffic actually looks like—and why 9,000 of your 10,000 monthly visitors might just be students trying to log in.

Part 2 covers SEO in the age of AI, lead magnets that work in K-12, and conversion optimization.

Related: John's breakdown of good vs. bad EdTech CTAs: Outbound EdTech Marketing