Navigating the makeup aisle shouldn’t feel like a treasure hunt, yet stores are drowning in brand-centric chaos. From power tools to vitamins, the struggle is real—why is everything organized by brand instead of what it actually does? This Avonetics-fueled discussion dives into the retail madness, revealing why brand loyalty is trumping shopper sanity. Discover why makeup newbies are left baffled and how a product-first approach could revolutionize your shopping experience. Ready to rethink retail? For advertising opportunities, visit Avonetics.com.