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Making $10M/Year Using Shorts The Smart Way (Noelle Ireland)
Mini Katana grew from 1000 subscribers to 15 MILLION in around 2 years, generating over $10M/Year. Their creative director reveals the exact blueprint she used to blow up that channel.
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Noelle Ireland's Socials
Twitter: https://x.com/noelle_ireland
TIMESTAMPS:
0:00 - Introduction
0:39 - How did you grow from 10K to 15M subscribers?
2:53 - Why not work with 100 UGC creators?
3:47 - How did you find an in-house creator?
5:49 - Do you think it's harder to grow a brand now compared to 2 or 3 years ago?
7:00 - How do you scale to 100K subscribers? Was the company making seven figures by then?
9:03 - How did you create that model and why was it key to conversions?
10:52 - What's the conversion rate between Instagram, YouTube and TikTok?
13:20 - What was your content strategy when you went all-in on YouTube? How did you come up with the billion-view idea?
15:35 - What's your system for getting shorts to go viral?
19:37 - How did you come up with the 1 billion view short and why it did so well?
21:15 - What kind of shorts lead to higher conversion rates?
23:00 - What's the best CTA you've seen at the end of a short that led to higher conversions?
24:34 - Did removing links from pinned comments impact the business significantly?
26:08 - What was the team like when you left?
28:02 - How did you end up in your position?
29:17 - What tools or software did you use to grow your short-form content?
30:46 - Did you notice any differences in what goes viral on TikTok, Shorts and Instagram Reels?
34:12 - When did you start with Sticki Rolls and how did you grow it?
35:38 - What system did you use to push content and then sell?
38:13 - How do you manage targeting a younger audience with less purchasing power to drive sales?
42:30 - Can we dive into how you came up with the hook for your most viewed shorts?
51:30 - If you had to blow up a brand again, how would you do it?
1:03:10 - What's one piece of advice for someone starting a YouTube channel today who wants to grow quickly?
1:05:30 - What's your dream?
View all episodes
By 1of10 MediaMini Katana grew from 1000 subscribers to 15 MILLION in around 2 years, generating over $10M/Year. Their creative director reveals the exact blueprint she used to blow up that channel.
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Noelle Ireland's Socials
Twitter: https://x.com/noelle_ireland
TIMESTAMPS:
0:00 - Introduction
0:39 - How did you grow from 10K to 15M subscribers?
2:53 - Why not work with 100 UGC creators?
3:47 - How did you find an in-house creator?
5:49 - Do you think it's harder to grow a brand now compared to 2 or 3 years ago?
7:00 - How do you scale to 100K subscribers? Was the company making seven figures by then?
9:03 - How did you create that model and why was it key to conversions?
10:52 - What's the conversion rate between Instagram, YouTube and TikTok?
13:20 - What was your content strategy when you went all-in on YouTube? How did you come up with the billion-view idea?
15:35 - What's your system for getting shorts to go viral?
19:37 - How did you come up with the 1 billion view short and why it did so well?
21:15 - What kind of shorts lead to higher conversion rates?
23:00 - What's the best CTA you've seen at the end of a short that led to higher conversions?
24:34 - Did removing links from pinned comments impact the business significantly?
26:08 - What was the team like when you left?
28:02 - How did you end up in your position?
29:17 - What tools or software did you use to grow your short-form content?
30:46 - Did you notice any differences in what goes viral on TikTok, Shorts and Instagram Reels?
34:12 - When did you start with Sticki Rolls and how did you grow it?
35:38 - What system did you use to push content and then sell?
38:13 - How do you manage targeting a younger audience with less purchasing power to drive sales?
42:30 - Can we dive into how you came up with the hook for your most viewed shorts?
51:30 - If you had to blow up a brand again, how would you do it?
1:03:10 - What's one piece of advice for someone starting a YouTube channel today who wants to grow quickly?
1:05:30 - What's your dream?