In this episode of LinkedIn Famous, Brad Zomick sits down with Kait Stephens, CEO of Brij, to explore how she leveraged LinkedIn to grow her personal brand and her company’s pipeline. From overcoming the “ick factor” of posting to experimenting with video content, Kait shares her journey of building an authentic, impactful LinkedIn presence that now drives over 50% of Brij’s pipeline. This conversation is packed with insights for founders, executives, and marketers looking to elevate their LinkedIn game.

What You’ll Learn in This Episode:

1. Kait’s motivation for starting Brij and her journey from private equity investor to tech founder.
2. How Kait grew from 3,000 to nearly 20,000 LinkedIn followers and built a strategy that drives results.
3. The importance of overcoming discomfort when starting on LinkedIn and how to get past the “ick factor.”
4. A breakdown of Kait’s content creation process, including idea generation, editing, and posting.
5. Why Kait invested in video content, and how it transformed her engagement and visibility on LinkedIn.
6. Tactical advice for founders on balancing authenticity and automation with tools like AI.
7. The impact of LinkedIn on Brij’s growth, including how it accelerates pipeline and strengthens customer connections.

Memorable Quotes:

1. “Just start somewhere. You don’t need to post seven times a week—start small and build the muscle.”
2. “Getting over the ‘ick factor’ is key. Once you realize the value LinkedIn brings to your business, it becomes a no-brainer.”
3. “LinkedIn isn’t just about vanity metrics. It’s your financial responsibility if it’s driving results for your company.”
4. “I spend the most time in the editing phase because that’s where the authenticity shines through.”
5.  ”When I went to events this year I had multiple people come up to me be like, you inspired me with your LinkedIn video.”

Tactical Takeaways You Can Apply Today:

• Start small on LinkedIn by posting once a week and building consistency.
• Create a process for content creation: generate ideas, draft posts, and focus on editing for authenticity.
• Use video content to stand out, as it drives deeper engagement despite lower visible metrics.
• Leverage AI for first drafts, but ensure heavy editing to maintain a human, authentic tone.
• Review top-performing posts quarterly to refine your content strategy and maximize impact.
• Treat LinkedIn as a long-term investment and a key channel for business growth.

People, Tools, and Resources Mentioned:

• ChatGPT for first drafts in LinkedIn content creation.
• HeyReach for Linkedin DM outreach

Follow Kait Stephens:

• Kait’s LinkedIn Profile: https://www.linkedin.com/in/kait-margraf-stephens
• Brij Website: https://brij.it/

Stay Connected

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
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