Researchers spoke to over two hundred people about their experiences with online discussions. People are cautiously optimistic that social media platforms can design themselves in a way that fosters a more civil discussion. But companies musn't get too enthusiastic. For example, a forced 30-second timeout feature might be considered too much or too creepy.
http://researchstoryteller.com/espressoknowledge/making-a-more-civil-social-media-space