David Ciccarelli knows the power of a great domain. He experienced it firsthand when he rebranded his prior company to a one-word .com. So when he launched his newest venture, a vacation rental business, he knew he needed a great domain.

He bought Lake.com from Dolby for over $1 million to jumpstart the business, and he's already reaping the benefits of the instant credibility the domain gives his company.

Learn more about his story and how he acquired the domain on this week's show.

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Sponsor: Sav.com domain transfers