How do you stand out in a crowded sea of coaches, consultants, entrepreneurs, and speakers?

What does it take to dig down and find the core of your message?

In this episode, I interview Creative Director Hillary Weiss to help answer those questions and explore what it takes to create your Statement Piece and Power Positioning. 

We discuss: 

• The messy route to finding your distinctive place in the market
• Why you must take a stand to create a truly remarkable brand
• How to use the Statement Piece Framework to weave more of you into your message, websites, and communication
• The secret to creating infinite content for page, screen, and stage
• Why it's critical to be radically relevant
• How writing helps you find clarity
• And when to change your business model

To learn more about Hillary: www.hillaryweiss.com

Follow Hillary on Instagram at : www.instagram.com/hcweiss

To master the 5 stories ALL coaches and entrepreneurs need to be able to tell: www.mikeganino.com/storycraft

Join me on Instagram: www.instagram.com/mikeganino

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