We all know the problem: a company sets a high-level strategy, but the teams on the ground have no idea how their daily work connects to it. Enter EDGE, a value-driven operating model designed to close that gap. But can a framework built for massive enterprises actually work for smaller teams?

In this episode, Ben Griswold (Grizen) and Noah Heldman (OutcomeSource) dive deep into the principles of EDGE: Value-Driven Digital Transformation. Noah breaks down the "Lean Value Tree" using a surprisingly relatable analogy—living to 100 with no health issues—to explain how to connect a 5-year vision to daily initiatives like "cutting sugar" or "walking 6,000 steps." They discuss why "bets" are better than plans, why ROI might be the wrong metric for innovation, and how to implement "Agile Everywhere," even in budgeting and governance.

In This Episode, You'll Learn:

• What EDGE is and why it's more than just another consulting buzzword.
• The Lean Value Tree explained: Vision -> Goal -> Bet -> Initiative.
• A practical example of the tree using a personal goal: "Living to 100."
• Why "bets" are a powerful way to frame strategic risks and avoid the sunk cost fallacy.
• How to prioritize work using a simple formula: Value / Effort.
• Why traditional ROI often fails to capture true customer value in digital transformation.

Connect with Us:

• Ben Griswold | Grizen: https://grizen.com
• Noah Heldman | OutcomeSource: https://outcomesource.com