Brandformance

Making an impact with your brand with Sujani Dwarak (Thumbtack)


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Today's guest is Sujani Dwarak. 

Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: 

  • You don't need fancy shoots and budgets to make an impact with a brand. 
  • How to avoid false accuracy in marketing measurement. 
  • How to measure brands' impact with incrementality testing. 
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BrandformanceBy Pranav Piyush