Today's guest is Sujani Dwarak.  Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj:  <ul><li>You don't need fancy shoots and budgets to make an impact with a brand. </li><li>How to avoid false accuracy in marketing measurement. </li><li>How to measure brands' impact with incrementality testing. </li></ul>

Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj: You don't need fancy shoots and budgets to make an impact with a brand. How to avoid false accuracy in marketing measurement. How to measure brands' impact with incrementality testing.

Today's guest is Sujani Dwarak.&nbsp; Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj:&nbsp; <ul><li>You don't need fancy shoots and budgets to make an impact with a brand.&nbsp;</li><li>How to avoid false accuracy in marketing measurement.&nbsp;</li><li>How to measure brands' impact with incrementality testing.&nbsp;</li></ul>

Making an impact with your brand with Sujani Dwarak (Thumbtack)

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.&nbsp;

Business

Marketing

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

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Making an impact with your brand with Sujani Dwarak (Thumbtack)

Making an impact with your brand with Sujani Dwarak (Thumbtack)