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Making and Marketing Cocktails in a Can With CC and Reed DesRosiers of Troop Beverage Co.
CC and Reed DesRosiers are a married couple, amateur bartenders, and the Co-founders of Troop Beverage Co. Troop specializes in creating ready-to-drink cocktails made with quality ingredients and craft spirits.
As the CEO of Troop, CC is in charge of the company’s daily operations. Her background is in consultation and she has worked for noteworthy companies such as IBM and Ignyte Group. Reed, on the other hand, is the Senior Manager of Product Management at Autodesk in addition to his work at Troop. He has also served as a math teacher, a data analyst, and a research fellow.
In this episode…Cocktails are the drink of choice for many people, but they’re not always convenient. Beer and wine are both portable and affordable, making them easy to take with you anywhere. But what if you could have a cocktail that fills that same niche?
Troop Beverages Co. is at the forefront of delicious and convenient cocktails. They make all of their spirits with real ingredients, capturing the same great taste in a can. The company also has a unique story, started by husband and wife duo CC and Reed DesRosiers. They are steadily achieving their mission of making drinking more fun and invite you along to learn about their journey.
Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors, and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcast to hear it all for yourself.
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By Darren FoxCC and Reed DesRosiers are a married couple, amateur bartenders, and the Co-founders of Troop Beverage Co. Troop specializes in creating ready-to-drink cocktails made with quality ingredients and craft spirits.
As the CEO of Troop, CC is in charge of the company’s daily operations. Her background is in consultation and she has worked for noteworthy companies such as IBM and Ignyte Group. Reed, on the other hand, is the Senior Manager of Product Management at Autodesk in addition to his work at Troop. He has also served as a math teacher, a data analyst, and a research fellow.
In this episode…Cocktails are the drink of choice for many people, but they’re not always convenient. Beer and wine are both portable and affordable, making them easy to take with you anywhere. But what if you could have a cocktail that fills that same niche?
Troop Beverages Co. is at the forefront of delicious and convenient cocktails. They make all of their spirits with real ingredients, capturing the same great taste in a can. The company also has a unique story, started by husband and wife duo CC and Reed DesRosiers. They are steadily achieving their mission of making drinking more fun and invite you along to learn about their journey.
Darren Fox hosts CC and Reed DesRosiers, the Co-founders of Troop Beverage Co., to talk about what makes their ready-to-drink cocktails special. They discuss their creative marketing, how they chose their flavors, and the unique challenges of running a company as a married couple. The two also reveal how they built their loyal following and share the key to turning customers into brand ambassadors. Check out this episode of the Pitcher This! podcast to hear it all for yourself.