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Making B2B Marketing Human with Sherehan Ross
In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family.
Sherehan explains how “building in public” turned into her most powerful form of content creation, why she believes revenue isn’t a marketing KPI, and how her “3-6-9 plan” transformed her B2B marketing strategy. Together, Rhona and Sherehan unpack the moments every marketer, parent, and creator can relate to — the messy middle, the fear of posting on social media, and learning how to build trust online without losing yourself.
What you’ll learn
CONNECT WITH US:
Sherehan's LinkedIn: https://www.linkedin.com/in/sherehanross/
Rhona's LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
workfluencer, workfluencer podcast, rhona pierce, sherehan ross, marketing leadership, building in public, content creation, b2b marketing strategy, b2b, how to build a personal brand, marketing authenticity, avoid burnout in marketing, female leaders in tech, linkedin, how to go viral, marketing community building, branding, the human side of b2b marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
5
44 ratings
In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family.
Sherehan explains how “building in public” turned into her most powerful form of content creation, why she believes revenue isn’t a marketing KPI, and how her “3-6-9 plan” transformed her B2B marketing strategy. Together, Rhona and Sherehan unpack the moments every marketer, parent, and creator can relate to — the messy middle, the fear of posting on social media, and learning how to build trust online without losing yourself.
What you’ll learn
CONNECT WITH US:
Sherehan's LinkedIn: https://www.linkedin.com/in/sherehanross/
Rhona's LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
workfluencer, workfluencer podcast, rhona pierce, sherehan ross, marketing leadership, building in public, content creation, b2b marketing strategy, b2b, how to build a personal brand, marketing authenticity, avoid burnout in marketing, female leaders in tech, linkedin, how to go viral, marketing community building, branding, the human side of b2b marketing
Learn more about your ad choices. Visit megaphone.fm/adchoices