Fernanda Bartels is the Head of Communications for the leAD Sports Accelerator based in Berlin, Germany where she helps take sports tech startups from an idea to Series A funding alongside some of the most innovative minds in sports. 

Fernanda is also a former student-athlete at George Mason University and has gone on to have an incredible impact on the global sports business and media landscape across South America and Europe through brands like VICE Media and The World Cup.

We dive into her professional journey, experiences as a student-athlete, and the power of making Brave Decisions in the face of uncertainty. 

Tweetable Quotes:

• On What Bravery Looks Like: “for me it's really looking at those peers, looking at those colleagues, those teammates and seeing them be brave enough to step in when no one did and lead by example.”

• On How to Make Decisions Without Full Information: “when you don't have the full picture or complete information but know that you have a solid foundation and are working side-by-side with teammates, it doesn't matter what's going to happen, they're going to support you. They're going to work with you to face these challenges”. 

Books Mentioned:

• “Instinct: The Power To Unleash Your Inborn Drive” by T.D. Jakes - Amazon: https://www.amazon.com/Instinct-Power-Unleash-Inborn-Drive/dp/1455554057/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= 

Interact with Fernanda Bartels

• LinkedIn: https://www.linkedin.com/in/fernandabartels/

Learn More About the leAD Sports Accelerator: 

• https://www.leadsports.com/ 

Interact with Jarrod Barnes:

Instagram: @JarrodBarnes_

Twitter: @JarrodBarnes

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