Back by popular demand, we are back with another 1:1 episode where we're going deep on the topic of simplification. Dirk starts by talking through the founding of the commercetools product and original architecture goals, why MACH is mistakenly labeled as "complex" (hint: selection bias at play), how the buyers of commercetools have changed over the years, opinionated vs. unopinionated, the many ways we at commercetools are making our product and composable more generally easier, and where commercetools is positioned in the market.

Timestamps:

00:48: Founding principles of the commercetools product

08:42: Selection bias - why MACH is sometimes labeled as “complex”

10:42: How have the buyers of commercetools changed over time

14:12: Opinionated vs. unopinionated

21:00: How are we as commercetools making enterprise commerce even easier?

28:02: How is Dirk feeling about the position commercetools is in the market right now?