In the insurance business, customer retention is as important as onboarding new ones. Customer loyalty, however, is dependent on the experience that an insurer offers. Poor user experience, long turnaround time, weak grievance redressal mechanisms, among others are the top causes for customer dropouts and the Indian insurance industry has been trying too hard for too long to solve this.

We live in an age of one-click grocery delivery. Gone are days when one would have to walk into a showroom to buy their next smartphone. So naturally, when it comes to financial products like insurance, customers have grown to expect the same - simple, seamless, and positive experience they derive from other purchase journeys. On this episode of #InsuringIndia, Disha Sanghvi and Praveen Bhat, Head of Customer Experience and Happiness at Digit Insurance, discuss why customer servicing needs to take centerstage in the insurance industry. They also touch upon how this can be achieved. Listen in!