Sherry Lowe is the distinguished chief marketing officer at Exabeam. She was also the former CMO at Expanse and served in a similar role at Druva and Splunk. In this episode of Cybersecurity Unplugged, Lowe discusses: <ul> <li>Standing out in a market full of lookalikes;</li> <li>Not allowing a focus on metrics to run and ruin marketing efforts;</li> <li>Eliminating the competitive nature between sales and marketing.</li> </ul>

Sherry Lowe is the distinguished chief marketing officer at Exabeam. She was also the former CMO at Expanse and served in a similar role at Druva and Splunk. In this episode of Cybersecurity Unplugged, Lowe discusses: Standing out in a market full of lookalikes; Not allowing a focus on metrics to run and ruin marketing efforts; Eliminating the competitive nature between sales and marketing.

Making Cybersecurity Marketing People Centric

As breaches abound and cybercriminals up the ante, it’s more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory’s director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

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Making Cybersecurity Marketing People Centric

Making Cybersecurity Marketing People Centric