Everyday you have to make decisions in your business. Some of these decisions are small, but many of them are critical. However, too often entrepreneurs will simply rely on their instincts rather than taking the time to make data driven decisions. Instincts are important, but not flawless. Many serious mistakes are made because a leader ignored the data and just reacted. In this episode we discuss how to get data and how to use it to make data driven decisions in your business.