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The AI Advantage: Get Better Results from LLMs with the Perfect Prompt
On this episode of Making Data Simple, we’re joined by Jonathan Mast, AI consultant and coach at Whitebeard Strategies and creator of the Perfect Prompting Framework™. Jonathan’s not just riding the AI wave—he’s teaching business leaders and everyday users how to surf it, with simple, actionable tools that unlock meaningful results from large language models.

If you've ever stared at a prompt box wondering what to type—or worse, gotten garbage back from AI—this episode is for you. We talk about what works, what doesn’t, and what’s coming next (agents, anyone?). Plus, Jonathan breaks down his 4-step framework that’s helping 300K+ community members and clients scale AI with clarity and confidence.

⏱️ Episode Timestamps

• 01:34 Introducing Jonathan Mast
• 04:13 Digital Agency
• 05:29 Whitebeard Strategies
• 08:06 ADD
• 09:57 Back to Whitebeard
• 14:51 The Perfect Prompting Framework
• 21:36 The Four Step Method
• 24:58 What if You Don't Use AI?
• 28:37 Agents
• 30:08 Whitebeard Engagements
• 32:42 Getting Started
• 36:39 What's True But Not a Consensus?
• 37:23 For Fun

🔗 Connect with Jonathan

• LinkedIn: https://www.linkedin.com/in/jonathanjmast/
• Website: https://whitebeardstrategies.com

#MakingDataSimple #PerfectPromptingFramework #AIforBusiness #AIProductivity #JonathanMast #PromptEngineering #LLMs #AIAgents #WhitebeardStrategies #TechPodcast #DataSimplified

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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We’re back with Part 2 of our must-listen conversation with Dave Garrison, leadership strategist and veteran CEO, on what it really takes to unlock performance through engagement.

In this episode, we go deeper into the psychological drivers of motivation — autonomy, mastery, and purpose — and explore how to stop employee churn, combat burnout, and lead with clarity (not just charisma). Plus: how to rethink your approach to hiring and the controversial take on using AI in leadership decisions.

Stick around for a surprise recap guest who brings it all home. 💥

🕒 Time-Stamps:
00:12 – Autonomy, Mastery, Purpose
04:48 – How to Stop Churn
07:10 – Laying the Hammer Down
08:00 – Burnout
14:50 – Are You Using AI Wrong?
16:27 – Energy Level
17:40 – Coach Katherine Mayne's Take
19:57 – Hire for Aptitude, Fire for Attitude
22:19 – The Recap

🔗 Connect with Dave on LinkedIn
📘 Explore his book, Buy-In

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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📝 Show Notes:
What if the biggest barrier to your company’s growth isn’t your strategy — but your people’s belief in it?

In Part 1 of this powerful two-part episode, we welcome Dave Garrison, seasoned CEO, board member, and leadership strategist with over 25 years of experience driving real-world results. Dave pulls back the curtain on what employee engagement really means — and why it's the key to reducing turnover, boosting innovation, and transforming your business from the inside out.

Whether you’re leading a small team or an entire enterprise, this episode delivers practical, battle-tested strategies to move your people from burnout to buy-in.

💥 Expect real talk, not fluff. Practical steps, not platitudes. Because leadership isn’t about charisma — it’s about connection.

🔗 Connect with Dave on LinkedIn
📘 Check out his book: buyinbook.com

🕒 Episode Breakdown:

• 01:43 Meet Dave Garrison
• 06:02 Why is Strategy Hard
• 07:34 What is Engagement?
• 15:48 Trust is a Prerequisite to Conflict
• 19:34 Connecting with "Human Beings"
• 20:45 Creating Friday Night Lights Moments
• 26:46 Slowing Down to Speed Up
• 29:35 The Real Cost of Disengagement

🔥 Hashtags:
#MakingDataSimple #LeadershipStrategy #EmployeeEngagement #DaveGarrison #BusinessGrowth #TrustAndLeadership #OrganizationalHealth #TeamCulture #WorkplaceInnovation #BuyInNotBurnout

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

From Elephant Butts to Ethical AI — Duncan Curtis on De-Risking GenAI at Sama

Episode intro
Duncan Curtis, SVP for GenAI & AI Product + Technology at Sama, has shipped everything from autonomous-vehicle platforms at Zoox to game-changing data products at Google. Today he leads a 160-person team that’s reinventing how training data is curated, labeled, and audited so enterprises can ship production-ready GenAI—without the lurking model risk. Sama’s newest release, Sama Automate, is already cutting annotation time by 40 percent while keeping quality above SLAs, and Duncan says they’re “aiming for a 10× improvement by 2025.” (aiuserconference.com, sama.com)

If you want the inside track on AI ROI, ethical guardrails, and why A’s hire A’s (but B’s hire C’s!), lean in—this one’s for you. (And yes, we do get to elephant butts.)

Timestamped roadmap

• 00:46 Meet Duncan Curtis
• 03:51 The Duncan Brand
• 05:52 Making Time for Yourself
• 08:47 Autonomous Cars — 9× Safer
• 12:21 Favorite Jobs
• 13:24 Inside Sama
• 14:39 Data & LLM Training
• 16:04 De-Risking Models
• 19:08 Ethical AI
• 22:43 Stopping Hallucinations
• 27:18 Data Labeling Deep-Dive
• 31:56 Production-Ready GenAI
• 33:44 AGI Horizons
• 35:34 What Makes Sama Different
• 36:31 Calculating AI ROI
• 38:50 State of the LLMs
• 44:48 Elephant Butts & Closing Thoughts

Quick links

• LinkedIn: https://www.linkedin.com/in/duncan-curtis/
• Sama: https://www.sama.com/
• Latest blog: “Sama Introduces New Data Automation Platform” (sama.com)
• Hear more: Duncan on “Human Guardrails in Generative AI” (DataCamp podcast) (datacamp.com)

Hashtags

#MakingDataSimple #AIProduct #GenAI #DataLabeling #EthicalAI #AIROI #AutonomousVehicles #Podcast

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

🎧 Episode Description:
This week on Making Data Simple, we welcome David Hirschfeld, Founder and CEO of Tekyz. With a background spanning major tech firms and startup trenches, David brings grounded, data-backed insight into what makes or breaks a startup. From tackling the #1 reason startups fail to exploring the value of validation and the real meaning of product-market fit, this episode is a no-fluff masterclass in entrepreneurial strategy. David’s message is clear: "Don’t focus on your product. Focus on the client’s problem."

Whether you're a first-time founder or scaling your next venture, David offers hard-earned truths, including surprising takes on unicorns, VCs, and what really matters more — the founder or the technology?

⏱ Time Markers:
01:20 – Meet David Hirschfeld
05:55 – THE Reason Startups Fail
08:50 – Lifetime Value
11:33 – The Value of Validation
14:48 – What Do the VCs Say?
16:20 – Startup Success Rate
17:10 – Tekyz
23:01 – Product Market Fit
29:18 – Startup Ideation
31:37 – Unicorns
38:12 – Unexpected Truths
42:45 – Founder or Technology?

🔗 Connect with David:
LinkedIn: https://www.linkedin.com/in/davidhirschfeld

Website: https://tekyz.com

 #MakingDataSimple #StartupAdvice #ProductMarketFit #TechLeadership #VCInsights #FoundersJourney #Entrepreneurship #DataDrivenDecisions #StartupFailure #Innovation #ClientCentric #Podcast

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

This week on Making Data Simple, we welcome Ralph Gootee, CTO and co-founder of TigerEye, a company reshaping strategic sales intelligence with a data-driven edge. Ralph’s journey spans Pixar, Sony, and PlanGrid — and now he’s building tools to help sales leaders see around corners. From the secrets behind TigerEye's intuitive reporting to the realities of entrepreneurship and the affordability of LLMs, this episode hits both the business brain and the tech heart.

• 00:52 Meet Ralph Gootee
•  01:43 TigerEye
•  04:49 PlanGrid
•  07:43 Monetization
•  08:50 TigerEye's Objective
•  12:38 Reinventing Reporting
•  17:06 How it Works
•  22:21 The Secret Sauce
•  27:48 LLM Affordability
•  34:14 Last Call
•  38:57 The Entrepreneur Dilemma
•  39:47 Where to Reach TigerEye
•  40:07 Do Code Assistants Work?
•  47:32 For Fun

🔗 Connect with Ralph & TigerEye
LinkedIn: Ralph Gootee
 Website: TigerEye
Blog: TigerEye Blog

#MakingDataSimple #SalesIntelligence #AIinSales #EntrepreneurMindset #LLMs #StartupLife #PixarToPipeline #DataDrivenDecisions #TechLeadership #TigerEye

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

🎧 REPLAY ALERT: The Future of Risk, Powered by AI
In case you missed it the first time — we’re bringing back this incredible conversation with Kathy Stares, EVP of North America at Provenir.

Kathy dives into how Provenir’s AI-powered risk decisioning software processes over 4 billion transactions annually across 50+ countries. From fintech to traditional banking, learn how this platform is shaking up risk strategies with automation, innovation, and global reach.

🌍 Why does risk decisioning need AI?
 🚀 What’s driving the next wave of banking transformation?
 📊 How can Gen Z shape the future of financial services?

Timestamps:

•  01:14 Meet Kathy Stares
•  04:34 The Start of Summer
•  08:01 AI-Powered Risk Decisioning
•  11:31 The Tech Behind Provenir
•  13:42 Models
•  14:32 Data Source
•  16:43 The Business Problem
•  17:33 Banking Strategies
•  18:48 Platform Scope
•  20:28 Automation
•  21:46 Provenir’s Differentiator
•  22:47 Millennials & Gen Z
•  29:05 Trends to Watch
•  31:57 Kathy’s Takeaway
•  33:28 Connect with Provenir
•  35:25 The Wealthy Barber

🎙️ Guest: Kathy Stares
🔗 Learn more: provenir.com

#AIinFinance #FintechInnovation #RiskDecisioning #FinancialServices #AIReplay #Automation #FutureOfBanking #GenZFinance #WomenInTech #MakingDataSimple #TechPodcast #ProvenirAI #PodcastReplay

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

We’re back for Part 2 of our Automation deep-dive—and the hits just keep coming! Host Al Martin reunites with IBM automation aces Sarah McAndrew (WW Automation Technical Sales) and Vikram Murali (App Mod & IT Automation Development) to push past the hype and map out the road ahead.

🎬 Episode Highlights

• 00:12 Observability – why seeing everything is half the battle
• 04:17 IBM Concert – orchestrating dev, ops & business in one score
• 07:42 Tech vs. Culture – the million-dollar question
• 11:34 Real-world use cases that ship value today
• 13:65 Scanning the Future of Automation (spoiler: it’s closer than you think)
• 15:32  Hashi – tooling that scales with you
• 17:42 Top resources to learn more and stay ahead of the curve
• 18:13 Lightning-round fun to wrap it up

Whether you’re wrangling legacy systems or architecting cloud-native dreams, this conversation will spark ideas, bust myths, and give you action items of immediate value. Smash that play button, tag a colleague, and join the movement to #MakingDataSimple!

 🔗 Connect: Sarah McAndrew LinkedIn | Vikram Murali LinkedIn
🌐 Explore IBM Automation: ibm.com/automation

#MakingDataSimple #IBMAutomation #Observability #TechPodcast #FutureOfWork

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

Buckle up—automation is shifting into high gear! In Part 1 of our Automation mini-series, host Al Martin VP WW Technical Sales sits down with IBM insiders Sarah McAndrew (VP WW Automation, Technical Sales) and Vikram Murali (VP App Mod & IT Automation, Development) to decode the now and next of enterprise automation.

🔑 What’s inside

• 00:53 Meet Sarah McAndrew VP WW Automation, Technical Sales
• 01:29 Meet Vikram Murali VP App Mod & IT Automation, Development
• 03:25 A crisp, boardroom-ready definition of automation
• 09:21 Why observability is automation’s super-power
• 11:45 The latest breakthroughs propelling innovation faster than ever
• 22:29 How Aspera rockets data transfer into warp speed
• 23:43 The big “Why IBM?”—and why it matters for your bottom line

Expect practical tips you can deploy tomorrow, myth-busting insights, and bold predictions that will have your Dev & Ops teams buzzing. Hit play, share with a tech-curious friend, and let’s #MakeDataSimple—together.

 🔗 Connect: Linkedin Sarah McAndrew | LinkedIn Vikram Murali
 🌐 Explore IBM Automation: ibm.com/automation

#MakingDataSimple #IBMAutomation #AI #Observability #TechPodcast #FutureOfWork

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text

In this powerhouse episode of Making Data Simple, we welcome Dave Martin—CEO, tech entrepreneur, investor coach to elite CEOs, and bestselling author of Mega Thinking: A Simple, Powerful Process to Think Smarter and Make Better Leadership Decisions.

From Silicon Valley to boardrooms worldwide, Dave breaks down how top leaders think differently, make high-stakes decisions with clarity, and unlock their full leadership potential. Whether you’re scaling a startup or leading a Fortune 500, these are the insights that move the needle.

⏱️ Episode Breakdown

• 02:38 – Meet Dave Martin: From tech entrepreneur to investor coach—Dave’s leadership journey
• 05:27 – Silicon Valley Secrets: What makes this innovation hub tick?
• 08:17 – The Inception of Mega Thinking: Where breakthrough leadership strategies begin
• 10:57 – Startups Unfiltered: What it really takes to succeed (and survive)
• 14:00 – What is Mega Thinking?: The simple yet powerful framework to level up your leadership
• 21:05 – Mega Thinking in Action: How top performers apply it daily
• 24:07 – What Holds People Back?: The hidden barriers between you and your next big idea
• 27:26 – Mega Thinking Summary: Your rapid-fire leadership playbook
• 33:06 – Reminiscing IBM: Timeless leadership lessons from a tech giant
• 34:28 – The Most Powerful Leaders: How they think differently—and why it works
• 36:42 – Final Thoughts: Dave’s rapid-fire leadership advice you can apply today
• 38:46 – How to Reach Dave Martin: Continue the conversation and go deeper

🔗 Connect with Dave:
LinkedIn
🌐 Website: megathinkingbook.com

#MegaThinking #LeadershipUnlocked #ExecutiveMindset #ThinkSmarterLeadBetter #StartupSuccess #SiliconValleySecrets #BusinessInnovation #LeadershipDecisions #MakingDataSimple #CEOInsights #TechLeadership #PodcastPower

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.